Arts Marketing 101 – Tools of the Trade
Two-Part Series: Thursday, Oct 14 and Tuesday, Oct 19, 5:30 – 8:00 PM Department of Administration Building, One Capitol Hill, Conference Room C (2nd Floor), Providence  

There is a $30 charge for this 2-part workshop (pay at the door)
Presented by Deborah Obalil of Obalil & Associates 

Part I: Who Am I? Where Do I Want To Go?
This session covers the basics on how to better understand your own arts business and where to look to increase your base of support and achieve your overall career goals. Participants will learn how to do a situation analysis — identifying mission/vision, competitive analysis, SWOT analysis — and target segmentation.
Part II: How Will I Get There – and Getting It Done
This part of the series covers choosing who to target, setting objectives, branding yourself and selecting strategies. This session will also assist participants with analyzing their “product,” “price” and “place.”  Implementing marketing strategies includes: promotions & communications strategy, action planning, budgeting, and tracking & evaluation. 

For more information call Cristina at 222-3881 or email cristina@arts.ri.gov

Walk-ins are welcome

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