Interesting article by Georgia Rowe in the San Francisco Classical Voice about dynamic pricing for arts events.

…dynamic pricing allows some “tinkering” as individual events approach. Demand is a big part of the equation: Prices can be adjusted, with the organization making additional blocks of lower-priced tickets available, as needed.

“Let’s say there’s a $45 ticket and a $65 ticket,” says Tarnopolsky. “There may be people who are interested in paying $55 for a slightly better seat than the $45 price, but find $65 too expensive. This [system] enables us to reach more people at the right price.”

Check out the article at http://www.sfcv.org/article/adjust-ticket-prices-and-they-will-come

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